HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

THE LEXICAL ITEM “ODOUR” AND ITS LEXICAL-SEMANTIC CORRELATES IN THE TEXT FIELD OF ADVERTISING

2014. №3, pp. 13-16

Batasheva Lyudmila A. - Candidate of Philological Sciences, Astrakhan State University, 414056, Russia, Astrakhan, 20Р° Tatishchev st, lbatacheva@mail.ru

Dzhalmambetova Irina P. - undergraduate student, Astrakhan State University, 414056, Russia, Astrakhan, 20Р° Tatishchev st, irina-dz@mail.ru

The article deals with the peculiarities of the lexical item "smell" and its lexical and semantic correlate of printed advertising of perfumes and cosmetics texts.

Key words: реклама, критическая коммуникация, лексико-семантический коррелят, запах, аромат, ольфакторный, advertising, critical communication, lexical and semantic correlates, smell, fragrance, olfaktory

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