HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

Культурно-прагматическая аура знаков косвенной номинации

2013. №2, pp. 61-70

Alefirenko Nikolai F.  - doctor of philological Sciences, Professor, Belgorod State National Research University, 308015, Russia, Belgorod, Pobeda st. 85, n-alefirenko@rambler.ru.

Zhilina Yana S.  - student, Belgorod State National Research University, 308015, Russia, Belgorod, Pobeda st. 85, yasenka8@mail.ru.

Magomedova Alina V. - student, Belgorod State National Research University, 308015, Russia, Belgorod, Pobeda st. 85, magomedova27@yandex.ru.

The article considers pragmatic and ethnocultural connotations of signs of indirect nomination. The main idea ofthe article is that fictional discourse allows each nominal unit to realize its implicational relations and actualize discursive, cognitive, situational and sound associations in ethnolinguistic mentality. The author’s concept is focused on the research of the linguistic connotation of sign in its connection with subject of speech, recipient, with character of their mutual impact and with the situation of communication. Each aspect possesses a particular subject of research.

Key words: nominal sign,word,phrasem,meaning,context,ethnolinguistic mentality,perlocution

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