HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

Specificity of ergourbonimes of Irkutsk city

2022. №3, pp. 57-61

Nepomnyashchikh Ekaterina A. - Baikal State University, Irkutsk, Russia

This article is devoted to the description of the specifics of ergourbonyms in the city of Irkutsk. The study substantiates the idea that the artificial nomination of urban objects as a form of word creation has generated a layer of new onomastic vocabulary. The author argues that the linguistic portrait of each particular city is constantly changing, as new commercial enterprises appear that have their own unique names. Modern marketers are puzzled by finding new ways to attract attention through non-standard, creative names of commercial organizations, as this affects the success of these companies. Based on the analysis, it is established that often the ergourbonym includes a proper name, lexical elements indicating the quality of the product, its geographical location, exoticisms, etc. In addition, the structural features of the ergourbonyms of the city of Irkutsk are described. The analysis given in the article allows fixing and analyzing the specifics of modern city names of various types, as well as presenting the originality of the language portrait of the city. The author comes to the conclusion that the linguistic portrait of the city of Irkutsk not only preserves the traditions of the classical nomination, but also tends to more non-standard names that can distinguish a commercial facility from a number of others, as well as evoke positive emotions through a creative name.

Key words: ergourbonym, nomination, name, onomastics, naming, linguistic creativity, linguistic portrait of the city

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