HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

Semiotic and functional characteristics of emotive vocabulary in political discourse

2022. №3, pp. 44-48

Luchinskaya Elena N. - Kuban State University, Krasnodar, Russia

Uafa Lolita E. - Kuban State University, Krasnodar, Russia

The article deals with semiotics of political discourse, represented by the system of emotive signs. General classification of emotive vocabulary is examined. Typology of signs of political discourse is specified, which includes signs of integration, orientation and agonality. The use of these signs is analyzed in D. Trump's speech from an emotive point of view. It is concluded that the modern political language has emotional characteristics. They help to achieve success in public speaking.

Key words: semiotics, political discourse, language sign, emotive code, emotive

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