HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

LINGUISTIC AND SOCIOLOGICAL ANALYSIS OF THE TERM "ROAD MAP"

2020. №4, pp. 85-89

Kolokolova Natal’ya M. - Astrakhan State University, kolokolovan@rambler.ru

The paper refers to the lexical meaning of the term "road map", which initially had a geographical and cartographic meaning, as a result of the calculated translation of the economic term roadmap into Russian, gained popularity in the administrative activities of institutions. The comparative research conducted in Russian and English is supported by large-scale sociological probing, the results of which prove the inappropriate use of this term in the professional and everyday life of the Russian-speaking population.

Key words: road map, terminology, lexical meaning, roadmap, sociological survey, management

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