HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

TO THE QUESTION OF MASKING OF REALITY IN POLITICALLY CORRECT EUPHEMISMS IN TRANSLATION

2017. №3, pp. 27-36

Manchenko Elena S. - Candidate of Philological Sciences, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st, hcherska@gmail.com

The article reveals the essence of euphemisms through masking of the facts of the reality. Various approaches to the classification of euphemisms, their manipulative effect on the addressee through methods of euphemism formation are also considered in the article. Special attention is paid to the problem of the translation of euphemisms by means of lexical and lexico-grammatical methods of translation.

Key words: политическая корректность, эвфемизм, манипулятивное воздействие, генерализации, метафоризации и метонимизации, транскрибирование, калькирование, конкретизация, добавление, описательный перевод, приближенный перевод, political correctness, euphemism, manipulative effect, generalization, metaphorization, metonimization, transcribing, calking, specification, adding, descriptive translation, approximate analogies

Read