HUMANITARIAN RESEARCHES
Journal of fundamental and applied researches
SOME PECULIARITIES OF MODERN ADVERTISEMENT GENRES (AT THE BASE OF EDUCATIONAL SERVICES ADVERTISEMENTS)
2016. №2, pp. 54-61
Bagrintseva Olga B. - Candidate of Philological Sciences, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st, vavilon-asu@yandex.ru
Kolokolova Natalia M. - Candidate of Philological Sciences, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st, vavilon-asu@yandex.ru
Krivykh Lyudmila D. - Candidate of Р edagogical Sciences, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st, vavilon-asu@yandex.ru
Pitelina Maria V. - Candidate of Philological Sciences, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st, vavilon-asu@yandex.ru
The paper refers to the investigation of some peculiarities of modern advertisement genres. The research is carried out at the base of educational services advertisement. The paper defines different advertisement genres: imperative, informational and analytical. The paper presents the statistic data of the research.
Key words: рекламный жанр, реклама образовательных услуг, императивный жанр, информационный жанр, аналитический жанр, пресуппозиция, advertisement genre, educational services advertisement, imperative genre, informational genre, analytical genre, presupposition
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