HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

CREATION OF THE IMAGE OF THE PROFESSION ADVERTISING MEDIA IN MASS MEDIA

2016. №1, pp. 20-23

Fadeyeva Irina V. - Candidate of Philological Sciences, Astrakhan State University, 414056, Astrakhan, 20a Tatishchev st, if-77@mail.ru

In article problems of professional orientation work are considered and ways of its decision means of advertizing technologies are outlined in mass media. The current state of labor market is in great need in any experts, but the lack of educational work does some specialties not demanded at entrants. Therefore professional orientation activity by means of mass media is represented timely and actual.

Key words: социальные проблемы, СМИ, медиа, профориентация, реклама, позиционирование, social problems, mass media, media, career guidance, advertizing, positioning

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