HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

LOGOS OF PUBLIC SPEECHES OF E.M. PRIMAKOV (ON THE EXAMPLE OF PERFORMANCE AT THE MEETING В«MERCURY-CLUBВ» IN WTC OF MOSCOW 14.01.2014)

2014. №4, pp. 43-48

Kalinina Anastasiya S. - postgraduate student, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st., rumianchik@yandex.ru

This article is devoted to the analysis of components of an image of a rhetor - an ethos, pathos and logos. The purpose consists in research of strategy and tactics of speech influence in E.M. Primakov's performance as examples of a dialectic reasoning within the Russian rhetorical ideal. Relevance of research is caused by an important social role of the argument of a political discourse, and also an essential factor of modern reality - orientation to development of the identity, in particular, of the public speaking personality.

Key words: этос, логос, пафос, ритор, говорящая личность, риторический портрет, диалектическая аргументация, русский риторический идеал, стратегии и тактики речевого воздействия, ethos, logos, pathos, a rhetor, the speaking personality, a rhetorical portrait, the dialectic argument, the Russian rhetorical ideal, strategy and tactics of speech influence

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