HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

2013. №3, pp. 81-85

Stompel Elena M. - D.Sc. (Philology), professor, Astrakhan State University, 410056, Russia, Astrakhan, 20a Tatishev St., velena2013@yandex.ru.

Tatiana S. Spirina - post-graduate student, Astrakhan State University, 410056, Russia, Astrakhan, 20a Tatishev St., tanya2157@yandex.ru.

The article dwells on the general problems of the place pragmonyms take in the class of onyms and also on some linguistic and cultural characteristics of the international clothes brands.

Key words: pragmonym,pragmatonym,onym,onomastics,marginal fields,nomination,verbal trade mark

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