Journal of fundamental and applied researches

Communicative strategies and tactics of modern Russian-speaking video bloggers

2022. №1, pp. 104-108

Ocheredko Yulia V. - Candidate of Philological Sciences, Associate Professor, Astrakhan State University, Astrakhan, Russia,

Parkhomin Ivan S. - Student, Astrakhan State University, Astrakhan, Russia,

The article describes the communicative strategies and tactics in the speech of Russian-speaking video bloggers. The authors consider such genre of video blog as "film review". The description model includes such strategies as the strategy of theatricality, the strategy of evaluativity and emotionality, the strategy of low style of speech and the strategy of dialogue.

Key words: communicative strategy, tactics, video blog, film review