HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

THE LANGUAGE PERSONALITY OF THE UNIVERSITY RECTOR

2021. №3, pp. 129-132

Zhigulina Tatyana S. - Belgorod State National Research University, duplyakina@bsu.edu.ru

This article presents the main approaches to the study of the linguistic personality, considers the speech model of the communicant's behavior, which includes the communicative priorities of the linguistic personality, since the individual's belonging to the linguocultural community determines his communicative behavior.

Key words: language personality, university rector, verbalization of dominant features of a language personality

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