HUMANITARIAN RESEARCHES
Journal of fundamental and applied researches
BRAND AS A CATEGORY OF CULTURAL LINGUISTICS AND BRAND MANAGEMENT
2018. №3, pp. 29-32
Spirina Tatiana S. - postgraduate student, Astrakhan State University, 410056, Russia, Astrakhan, 20a Tatishev st, tanya2157@yandex.ru
The article dwells on definition “brand”, and also other terms such as “trade mark” and “logotype”. The category of “brand” is considered as a passage from marketing to social culture.
Key words: бренд, торговая марка, товарный знак, знак, brand, trade mark, logotype, sign
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