Journal of fundamental and applied researches

2017. №3, pp. 36-40

Nefedova Daria S. - Postgraduate Student, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st,

The article describes specifics features of the supplement Russian vocabulary with innovation sphere lexicon, the notion of innovative density of media text is entered and worked out, tendencies of innovation sphere lexicon functioning in media texts are analyzed.

Key words: инновационная плотность, инновации, лексика сферы инноваций, медиатекст, innovative density, innovation, innovation sphere lexicon, media text