HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

RHETORICAL ETHOS CONCEPT STUDY AS A PART OF MODERN RUSSIAN RHETORICIAN’S IMAGE RESEARCH

2016. №3, pp. 13-19

Kabankova Yulia Y. - postgraduate student, Pushkin State Russian Language Institute, 117485, Russia, Moscow, 6 Akademik Volgin st, Julia.Kabankova@mail.ru

This article discusses rhetorical ethos concept as part of modern Russian rhetorician’s image research. We aimed to determine principles of ethos analysis. The methodology of work was to review and describe ethos components in relation to rhetorician’s image. We identified and described following components: rhetorician’s personality, speech context, including related types of speech, and the audience. Basing on these extralinguistic factors analysis, we should be able to establish an impact of ethos on rhetorician’s pathos and logos. This study will contribute to improving of public speech efficiency in a rapidly changing environment of a new information society.

Key words: риторический этос, образ ритора, личность ритора, контекст, аудитория, эффективность речи, rhetorical ethos, rhetorician’s image, rhetorician’s personality, context, audience, effectiveness of speech

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