HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

THE INFLUENCE OF THE GENDER FACTOR ON THE ASSIMILATION OF KEY WORDS FROM ADVERTISMENTS BY ADOLESCENTS IN THE AGE OF 13-15: EXPERIMENTAL RESEARCH

2016. №2, pp. 142-150

Schennikova Nina V. - Senior Lecturer, Peoples' Friendship University of Russia, 117198, Russia, Moscow, 10a Mikluho-Maklaya st, shchennikova_nv@pfur.ru

The article is dedicated to the problem of the influence of advertisements on linguistic consciousness of modern adolescents. The gender factor influence on the associative behavior and assimilation of key words from advertisements is considered in this article. In this article you can find the classification of the reactions, caused by advertisements, which were gotten in the associative experiment.

Key words: языковое сознание, воздействие рекламных текстов, влияние гендерного фактора, ассоциативный эксперимент, linguistic consciousness, influence of advertisements, influence of the gender factor, associative experiment

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