HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

2013. №3, pp. 171-177

Kozlovskya Oksana V.  - post-graduate student, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev St., Ksenia1976-9@mail.ru.

The paper describes the main approaches to promote tolerance among young people through public service announcements. We consider the definition of the category of «social advertising», revealed the formation of a definition of tolerance. Revealed the potential of social advertising and especially its impact on public opinion.

Key words: advertising,social advertising,the formation of tolerance,public opinion,the factor,the potential,young people,communication

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