HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

COGNITIVE AND PRAGMATIC POTENTIAL OF IDIOMS IN MODELING OF TV DISCOURSE

2014. №2, pp. 41-47

Lapukhina Marina A. - postgraduate student, Astrakhan State University, 414056, Russia, Astrakhan, 20a, Tatishchev St, lapukhina88@yandex.ru

The article discusses TV discourse as a kind of mass media discourse. The justification of the category of projective as a genre and stylistic categories of TV discourse is given. Idioms as TV programs names are analyzed.

Key words: TV discourse, idiom, the name of a TV program, phraseological semantics, теледискурс, фразема, название телепередачи, фразеологическая семантика

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