HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

VALUE COMPONENT OF RUMORS AS A GENRE OF INFORMAL COMMUNICATION IN ADMINISTRATIVE DISCOURSE

2020. №1, pp. 55-62

Evtushenko Oksana A. - Volgograd State Technical University, 28ksenja22@yahoo.com

Yankina Elena V. - Volgograd State Technical University, schepetovaelena@mail.ru

The article covers the problems of horizontal communications embedded in the administrative discourse. The authors focus on the “rumors” genre which is the most common type of informal communication. The paper considers the value component of rumors in administrative discourse and they have been reported to be antivalue for it. Based on the linguistic analysis carried out by the authors, the linguistic features of this genre have been identified in the context of the discourse under consideration. These include the presence of xenomarkers, irony, exaggeration, understatement, bringing to the point of absurdity. It has been determined that effective tactics of a leader for overcoming rumors are the use of discrediting the author of rumors, irony, advancing or transforming rumors into another genre, counter rumor. The paper reveals that the possession of various strategies for dispelling rumors is an important aspect of professional management communications.

Key words: слухи, контрслухи, ценности, административный дискурс, ксенопоказатели, rumors, counter rumors, values, administrative discourse, xeno markers

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