HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

DEMOTIVATOR AS POPULAR KIND OF INTERNET CREATIVITY

2019. №4, pp. 37-42

Eremkina Vera N. - Candidate of Philological Sciences, Astrakhan State Technical University, 414056, Russia, Astrakhan, 16 Tatishchev st, eremkina.vera@list.ru

Modern Internet communication cannot be imagined without relying on different genres of network humor. One of the most popular is the demotivation poster (demotivator), which performs the most important function for network communication - comic. In addition to this function, this type of Internet creativity implements other equally important functions on the spaces of the network. The genre of demotivator attracts for another reason: it organically combines the iconical and verbal component; at the same time demotivation posters differ in the type of relations between their components. Of particular interest are demotivators, the verbal or icon (less frequently) component of which is a case-law phenomenon. The latter may be reproduced unchanged or modified in some way.

Key words: интернет-коммуникация, демотиватор, вербальный компонент, иконический компонент, прецедентный текст, экспрессивность, оценочность, Internet communication, demotivator, verbal component, iconical component, case-law text, expressiveness, evaluation

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