HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

CASE TEXTS AS MEANS OF INFORMATION COURSE OF MASS MEDIA (ON THE EXAMPLE OF MATERIALS OF THE REGIONAL EDITION)

2019. №3, pp. 24-29

Eremkina Vera N. - Candidate of Philological Sciences, Astrakhan State Technical University, 414056, Russia, Astrakhan, 16 Tatishchev St, eremkina.vera@list.ru

Mass media - from capital to regional - widely use various means of attraction and deduction of attention of the audience. They did not avoid and a pretsedentnost which extensive resources involve not the first year workers of a feather. The active use by a certain edition of case texts has focus first of all on the addressee and also is result of aspiration to association of the journalist and his audience. However realization of it happens to the help of the appeal to pretsedentizm from various sources which bear own assessment and also coloring. The analysis showed that the use of case phenomena in journalistic texts is bright means of manifestation of information course of the edition.

Key words: прецедентный текст, масс-медиа, информационный курс, консолидация, экспрессивность, оценочность, case text, mass media, information course, consolidation, expressivity, estimation

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