HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

CULTURAL CODES OF THE ORDINARY MEASURE OF MONEY IN CHINESE AND RUSSIAN LINGUOCULTURES

2019. №2, pp. 67-74

Qiu Xin - PhD in Philological sciences, Dean of the Faculty of Russian Language, Sichuan University, qiuxin12121@163.com

Studying of theoretical justification of quasistandards - the linguocultural units allocated from phraseological fund expressing by means of language standards as result of indirect and derivative verbalization of stereotypic ideas of standard qualities, properties of the person - allowed to use simpler grammatical organization of quasistandards the raznostrukturnykh of languages for the kontrastivny analysis. The results of the comparative analysis of quasistandards described in article Chinese and Russian linguocultures on the example of quasimeasures - the signs indicating naive standards of a measure of various phenomena of reality show the intensity of a semantic component of quasimeasures caused by the question "how many?" and reveal their linguocultural features. Use of the linguoculturological method proved by interpretation of semantics, an internal form (image) / the cultural code, features of functioning in categories of culture and directed to identification of the valuable aspect expressed by linguocultural knowledge became fundamental in comparative studying of quasistandards in such the raznostrukturnykh languages as Russian and Chinese. Article represents result of understanding and an oyazykovleniye of cultural meanings, priority values, significant for native speakers, объективирующихся quasistandards which semantic realization in the course of cross-cultural speech interaction illustrates not only ethnic, but also general communicative values at representatives various linguocultures.

Key words: лингвокультура, китайский язык, русский язык, квазиэталон, квазимера, культурный код, обыденная мера, деньги, linguoculture, Chinese language, Russian language, quasi-standard, quasi-measure, cultural code, ordinary measure, money

Read