HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

THE EFFECTIVENESS OF RHETORICAL EFFECTS: STRATEGY AND TACTICS OF THE NEW TIME

2017. №3, pp. 6-11

Chistyakova Irina Yu. - Dоctor of Philological Sciences, Professor, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st, okjemirvictoria@mail.ru

Komarova Oksana F. - Undergraduate Student, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st

The article is devoted to research of strategies and tactics of speech influence in contemporary political discourse. The author proves the thesis that V.V. Putin’s public statements are characterized by a strategy of cooperation unlike American politicians who prefer strategies of competition and power struggle.

Key words: дискурс, диалог, стратегии, тактики, аргументы, диалектика, эристика, софистика, discourse, dialog, strategies, tactics, arguments, dialectics, eristic, sophistry

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