HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

FROM THE HISTORY OF CLOTHES BRANDS NAMES

2017. №1, pp. 9-13

Spirina Tatiana S. - Postgraduate Student, Astrakhan State University, 410056, Russia, Astrakhan, 20a Tatishchev, tanya2157@yandex.ru

The article dwells on different brands names and the history of their creation, and also some popular clothes brands names were classified.

Key words: бренд, брендинг, нейминг, история создания, мода, brand, branding, naming, the history of creation, fashion

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