HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

PECULIARITIES OF FUNCTIONING OF SOCIAL ADVERTISING IN THE RUSSIAN MEDIA FIELD

2016. №2, pp. 6-8

Fadeeva Irina V. - Candidate of Philological Sciences, Astrakhan State University, 414056, Russia, Astrakhan, 20Р° Tatischev st, if-77@mail.ru

Russian social advertising, as a rather young phenomenon is not developing according to the Western system, and goes his own way, faced with certain difficulties. It has a certain effect on the effectiveness of such advertising, and also on the very perception of its audience. The study of this subject will help you identify the most important problems and outline possible ways of solving them.

Key words: реклама, медиа, СМИ, медиарынок, общество, развитие рекламы, функционирование рекламы, advertising, media, society, development of advertising, the functioning of advertising

Read