HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

VOCABULARY OF INNOVATION SPHERE IN MEDIA TEXT HEADLINE COMPLEXES STRUCTURE

2016. №1, pp. 37-41

Nefedova Daria S. - postgraduate student, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatischev st, nefella50@yandex.ru

The article describes specifics of innovation vocabulary functioning in mass-media headline complexes as the main element of mass-media text, specifics realization of headline functions, including innovation vocabulary.

Key words: инновационная культура, инновационная лексика, медиатекст, заголовок, заголовочный комплекс, innovation culture, innovation vocabulary, media text, headline, headline complex

Read