HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

DIFFERENT LEVELS OF IMAGE THE DISCURSIVE SPACE MEDIA

2016. №1, pp. 34-37

Kazieva Diana A. - Candidate of Philological Sciences, Deputy Head, Administration of PJSC "IDGC of the North Caucasus", 357430, Russia, Stavropol Region, Zheleznovodsk, Inozemtsevo, 197 Sadovaya st

The article describes the system senses the key image in the discursive space of the media. Attraction PR-discourse is determined lingvokulturnoj characteristics, which, in particular, can change the orientation of the image: the attractiveness of one aspect in this structure for one linguocultural community is not at all obligatory sign, maybe the opposite in its appraised for another linguistic and socio-cultural group.

Key words: имидж, PR-дискурс, контекст, коммуникация, аттрактивность, лингвокультурное пространство, image, PR-discourse, context, communication, attractiveness, Lingvokulturnaja space

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