HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

PR-DISCOURS`S SOCIAL FUNCTION IN INTEGRATED COMMUNICATION

2015. №4, pp. 59-62

Kazieva Diana A. - Doctor of Philological Sciences; deputy chief of administrative Department, Interregional Distribution Grid Company of Northern Caucasus, 357430, Russia, Geleznovodsk, Inozemcevo, 197 Sadovaya st

Kazieva Almira M. - Doctor of Philological Sciences, Professor, Pyatigorsk State Linguistic University, 357503, Russia, Stavropol region, Pyatigorsk, 9 Kalinin ave

This article considers PR communications in the information space and corporate image of the company. Realization of various communicative strategies for compliance of the PR subject to the modelled image. Differential and integrated signs of the image discourse and the brand.

Key words: имидж, бренд, PR-дискурс, коммуникация, масс-медиа, социетальная функция, image, brand, PR-discours, communication, mass-media, social function

Read