HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

Speechwriting and its relevance today

2015. №4, pp. 12-15

Guryleva Valentina V. - Candidate of Philological Sciences, director of Publishing House “Astrakhan University”, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st, izddomasu@yandex.ru

Guryleva Valentina P. - assistant prosecutor, lawyer 1 classes, Prosecutor's office, 414056, Russia, Astrakhan, 61a Savushkin st

Kripakova Dina R. - Candidate of jurisprudence, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st

Schurina Anastasia A. - student, Astrakhan State University, 414056, Russia, Astrakhan, 20a Tatishchev st

Article is devoted to research of the sphere of a spichrayting. A research objective is definition of tendencies of development of a spichrayting at the present stage. For successful realization of this purpose the following problems are solved: to study concept a spichrayting, to define how it is arranged of what consists as functions.

Key words: спичрайтинг, ораторское искусство, деловая риторика, PR-технологии, spichrayting, oratory, business rhetoric, PR technologies

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