HUMANITARIAN RESEARCHES

Journal of fundamental and applied researches

INTEGRATED COMMUNICATIONS: SPECIFICS AND FUNCTIONS

2015. №3, pp. 52-56

Kazieva Diana A. - Candidate of Philological Sciences, 357430, Stavropol Krai, Zheleznovodsk, Inozemtsevo, 197 Sadovaya st

This article considers pragmatical specifics and functional loading of the integrated communications as the integral component in process of formation complete positive image in perception both the external, and internal addressee.

Key words: интегрированная коммуникация, PR-дискурс, PR-технологии, масс-мeдиа, имидж, бренд, integrated communications, PR-discours, communication, PR-technologies, mass media, image, brand

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